The US has led the way for many years in direct marketing. The use of direct mail has grown significantly over the past decade, many companies choosing mail or HTML e-mail exclusively, without resorting to advertising. These companies use direct mail because of the relatively low cost of reaching a specific target audience, quickly and effectively.
Good direct mail is opened, read and acted upon. You can even generate feedback to capture vital marketing information. Sales growth corresponds strongly to well-executed direct mail. There are several tried and tested techniques to ensure that direct mail works well. A simple brochure, numerous inserts or cramming information into your mailing simply doesn't work.
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